Link in bio for freelancers: get hired from your profile

When a potential client finds you through a post, a comment or someone’s recommendation, they usually tap your profile and then your link. They are not looking for your life story. They want to know what you do, whether you are any good, and how to hire you. A freelancer’s link in bio page should answer all three in under a minute.

This guide shows how to build that page. We use Linkerzz, which has a template for freelancers, but the ideas work on any tool.

The short version

Say what you do and for whom. Show your best work. List your services. Give one obvious way to hire you. That is the whole page.

1. Say what you do, in one line

“Product designer for early-stage startups” is a better opening than “Creative thinker and problem solver”. A client skimming a profile should know your trade, and ideally your kind of client, before they read anything else. Put that line in your bio and repeat it as the page heading.

If you do several things, lead with the one you most want to be hired for. The others can appear in your list of services.

2. Lead with your best work

The first thing a client sees after your name should be proof. Use a large card or a few picture tiles that link to your strongest case studies. Two or three is enough.

For each, give a title that says the result, not just the project name: “Redesigned checkout, 18% fewer abandoned carts” tells a story, “Shop project” does not. Only use numbers you can stand behind.

If your work is not visual, link to a short write-up instead. A writer can link to three published pieces, a developer to a repository or a live site.

3. List your services

Add a short section that names what you do, in the words a client would use when searching: “Logo and brand identity”, “Landing pages”, “Monthly blog writing”. Three to five items is plenty.

Add a starting price or a link to a rate card if you are comfortable with it. Clients who see rates up front tend to send enquiries that fit your budget, and you spend less time on calls that go nowhere. If you would rather not publish prices, say what a typical project includes and invite people to ask for a quote.

4. Make hiring you effortless

Choose one main action and put it first:

• A contact form. Name, email and message. Enquiries arrive in your Linkerzz inbox, and on Pro you also get an email for each one, with the client’s address as the reply-to.
• A booking card. A Calendly or Cal.com card for a discovery call. It loads only when someone taps it.
• WhatsApp or email. A button that opens a chat or an email with a first message already written.

If you offer all three, clients will not know which to pick. Offer the one you actually want to use.

5. Add one line of trust

A short quote from a past client is worth more than any amount of self-description. On Linkerzz a Quote block holds up to 300 characters and a name. Ask permission first, and use real words.

What to leave off

• Every skill you have ever listed on a CV. Three to five services is a clearer message than fifteen.
• Links to old projects you no longer want to be hired for. Your page is a shop window, not an archive.
• Several competing calls to action. One main way to hire you, then the rest.

Make your page look like your work

Designers and creatives are judged on taste, so choose a theme that suits you. Linkerzz has themes grouped by kind of work, and a bento layout that arranges your case studies as picture tiles. A plain, well-spaced page looks professional; a crowded one does not.

Put it everywhere you are found

Put the same address in your Instagram, LinkedIn, X and TikTok bios, in your email signature and on your invoices. On Pro you can connect your own subdomain so the address reads as your name.

Set it up in ten minutes

1. Create a free account and choose the freelancers starter.
2. Replace the example links, your profile photo and the placeholder testimonial with your own. The editor lists everything that still needs changing, and you cannot publish until the placeholders are gone.
3. Add your case studies, your services and your hire button or contact form.
4. Publish and paste your address into your profiles.

The free plan gives you one page of up to 7 blocks and every theme. Pro adds up to 5 pages, more blocks and your own address. See the pricing page for the full list.