Where is the link in bio on Instagram? How to find it
Written by Yogesh, Founder of Linkerzz
· · 2 min read
instagramThe short answer
The link in bio is on the account's profile, in the section near the name and bio. Tap the username on a post or Reel to open the profile. If there is no link, the account has not added one.
Linkerzz makes a link-in-bio page builder and is not affiliated with Instagram, TikTok or any other app named here. Facts about other apps were checked on October 24, 2026. Apps change their menus often, so trust the app's own help page if yours looks different.
On this page
You have seen “link in bio” under a post or heard it in a Reel, and now you want the link. Here is exactly where it is.
Where to find the link in bio
- Tap the username of the account. On a post, a Reel or a Story, tapping the name at the top opens the profile.
- Look in the profile section near the name and the bio text. The link, if there is one, appears there.
- Tap it to open the page.
That is all “link in bio” means: the link is on the profile, not in the caption. If you want the plain-English version, read what link in bio means.
You may see more than one link
Instagram’s Help Center says a profile can have up to 5 websites, and that anyone, on or off Instagram, can see them. So some accounts show several links, and others show one link that leads to a page with everything on it.
If you cannot see a link
- The account has not added one. Links go in the profile editor, so an account with nothing there simply has none.
- The address is in the caption. Some people write the address in a caption. That is not the same as a link on the profile, so look at the profile itself.
- It is a Story link, not a profile link. Stories can carry a link sticker, which is a separate thing: see how to add a link to an Instagram Story.
- You are looking at a different account. Check the username in the post matches the profile you opened.
Can you say “link in bio”?
Yes. It is a common phrase, and you can say it in captions, Reels and Stories. It works best when it is true and specific, for example “Booking link in bio” or “Recipe in the link in bio”, so people know what they will find when they tap. If you want help with the wording, the free Instagram caption generator builds captions that end with a “link in bio” line.
Want one for your own account?
If you want a link of your own, the steps are in how to add a link to your Instagram bio. Because people tap it after seeing a post, many accounts point it at one page that holds everything, which is what a link in bio page is. You can build one on Linkerzz for free.
Frequently asked questions
Where is the link in bio on Instagram?
On the account's profile, near the name and the bio text. Tap the username on a post, Reel or Story to open the profile.
How do I find the link in bio on Instagram?
Open the account's profile, look near the bio, and tap the link. If an account has more than one, you may see several.
Why can't I see the link in bio?
Most likely the account has not added one. Links are added in the profile editor, and a link typed into a caption is not the same thing.
Can you say link in bio on Instagram?
Yes. Creators and businesses say it in captions, Reels and Stories to point people to the link on their profile.
How many links can an Instagram profile have?
Up to 5 websites, according to Instagram's Help Center, and anyone on or off Instagram can see them.
Official sources checked
The facts about other apps in this guide come from these pages, checked on October 24, 2026.
