How to make a link clickable on Instagram

A link is only useful if people can tap it. On Instagram, that depends on where you put it. Here is where a link works, how to add one in each place, and what to do when you want to share more than the profile has room for.

The short answer

Where	Can people tap the link?	How
Your profile	Yes, up to 5 websites	Edit profile, Links, Add external link, Done
A story	Yes, with the Link sticker	Stickers, Link
Your Facebook profile	Yes, shown as the first link	Edit profile, Links, add it through Accounts Center
A post caption	Instagram’s help pages describe no way to do this	Say “link in bio” and point to your profile link
The bio text	The bio is text of up to 150 characters; websites go in Links	Use the Links field, not the bio text

Every row comes from Instagram’s own Help Center pages, read on 10 November 2026. The sources are listed above and below.

1. Make the link on your profile clickable

Instagram’s Help Center says you can add up to 5 websites to your profile, and that anyone, on or off Instagram, can see them. The steps are:

1. Tap your profile picture in the bottom right to go to your profile.
2. Tap Edit profile.
3. Tap Links, then tap Add external link and enter the web address.
4. Tap Done.

To remove one later, tap it and tap Remove link. To put the most important one first, go to Links, tap Options, then Reorder links, drag it to the top and tap Done.

Use the app, not a computer. The same page says this feature is not available on the web app, but it is available on Android and iPhone. If you cannot find Links on instagram.com, open the Instagram app on your phone. The full walk-through, including what the Android steps look like, is in how to add a link to your Instagram bio.

Do not type the address into the bio text

Instagram describes the bio as text of up to 150 characters, and describes websites as a separate Links field. If you want a tappable link, add it as a link there. Typing an address into the bio box is not the step Instagram describes.

Your Facebook profile counts as a link

If you have a Facebook profile, Instagram says you can add it to your bio from the same Links screen once your Instagram account is in Accounts Center. That page adds that the Facebook link will be the first website people see, and that it is only available in the Instagram app for Android and iPhone.

2. Make a link in your story clickable

For a story, Instagram has a sticker. Its Help Center says you can use a sticker to include a link in your story, and that when people tap it they are taken to the linked website. The steps:

1. Share a photo or video to your story.
2. Tap Stickers at the top.
3. Choose Link and follow the prompts to add the web address.
4. Place the sticker and share your story.

Two things to know. The link sticker works in organic stories, and stories ads use a call-to-action sticker that is placed automatically instead. And the sticker is a button, so tell people what they will get when they tap it. Our guide to adding a link to an Instagram story covers who can use it and how to word it.

3. What about links in captions?

This is the question behind most searches for “clickable link”. Instagram’s help pages on adding a caption describe typing and saving the text. They do not describe a way to make a link tappable inside it, and they are not where the profile link or story link live.

So do not rely on a caption to carry the link. Write the offer, then tell people where to tap, for example “Link in bio”, and make sure the link in your bio goes to the exact thing the post is about. If a post sends people to a booking page, a shop or a sign-up form, a short, clear line in the caption and a working link in your profile is the whole job. Our guide on what to put in your link in bio has ideas.

4. When five links are not enough

Five links go quickly: a shop, a booking page, a newsletter, a video, a contact page. And every change means opening Edit profile again.

The usual answer is to use one link that opens a page of links. A Linkerzz page is free to start. You pick a ready-made template, add your links, a contact form or a WhatsApp button, and paste one address into the Links field. After that you change the page and never touch your profile. For a WhatsApp chat link in particular, see how to put a WhatsApp link in your Instagram bio.

If you do not have a page yet, how to make a link in bio page walks through it, and the Instagram profile link generator gives you your profile address and a QR code.

When the link is not clickable

If a link is in the right place and still does not work, Instagram link in bio not clickable? 7 checks to try goes through the checks Instagram’s Help Center suggests: using the app, the Links field, saving the change, testing the link, updating the app and reporting a problem.

A quick checklist

• Add profile links in the Instagram app, under Edit profile, Links.
• Keep to 5 websites or fewer, and put the important one first.
• For a story, use the Link sticker, not text.
• In a caption, point to the bio link instead of relying on a link there.
• Tap your own link after saving it, to check that it opens the right page.
• If you have more than five things to share, link to one page that holds them.