What to put in your link in bio: 12 ideas with examples
Written by Yogesh, Founder of Linkerzz
· 4 min read
The short answer
Lead with the one thing you most want people to do, then add only what helps: your other profiles, a latest video, a way to contact you, prices, and real proof. Instagram lets you add up to 5 links, and a link page can hold more.
Linkerzz makes a link-in-bio page builder and is not affiliated with Instagram, TikTok or any other app named here. Facts about other apps were checked on November 3, 2026. Apps change their menus often, so trust the app's own help page if yours looks different.
On this page
Your link in bio is the one place on Instagram or TikTok where a tap can take someone to something else. The mistake most people make is putting everything on it. The better question is: what do you want a visitor to do first?
Here are 12 ideas, in roughly the order that works for most people. You do not need all of them. Pick the three to five that fit what you do.
A real example
Being Wolf is a community for wolf lovers, with a page made on Linkerzz. Look at what is on it, from top to bottom:
- a big photo and a two-line description of what the community is about
- three buttons, Follow on Instagram, YouTube and Facebook
- a small numbers strip (followers across social media, and watch time)
- one big card for the latest video
- a row of popular reels and a row of recent posts that you swipe through
That is it. Each part answers one question a new visitor has: what is this, where do I follow, is it worth my time, what should I watch first. The ideas below follow the same logic.
12 things to put in your link in bio
1. Your best thing, big, at the top
Whatever you most want people to do goes first: your newest video, your booking page, your main product. Make it a large card with a picture instead of one more button in a list. People tap what they see first.
2. Follow buttons for your other platforms
If people found you on Instagram, tell them where else you are. Being Wolf puts Instagram, YouTube and Facebook in three rows, each with a clear Follow button.
3. One line about who you are
Two short sentences are enough: what you do and who it is for. A visitor who just tapped your link should know within three seconds that they are in the right place.
4. A numbers strip
Followers, years in business, homes sold, orders shipped. Use only numbers you can prove. A small strip of two or three figures builds trust quickly, and it is much easier to read than a paragraph.
5. A latest video or song
A big video card with a thumbnail gets taps. On Linkerzz, video and music cards load only when someone taps them, so your page stays fast.
6. A way to contact you
A short form (name, email, message) or a WhatsApp button. Many people would rather send a message than book a call, and a form means they do not have to leave your page to do it. See how to put a WhatsApp link in your Instagram bio.
7. Your prices or packages
If you sell a service, show two or three packages with a price and what is included. People who can see the price before they message you are more likely to be the right customers. See link in bio for photographers for an example.
8. A booking link
A Calendly or Cal.com card, or a simple “book a call” button. Put the verb in the label: “Book a free 15-minute call” beats “Contact”.
9. A free gift for an email address
A checklist, a guide, a discount code. People give an email address when they get something useful in return, and a list of your own followers is worth more than any algorithm. On Linkerzz, the Join my list block collects emails and shows the gift link after someone joins.
10. Real proof
One quote from a real customer, with their first name, beats a paragraph about how good you are. Only use words someone actually said.
11. Popular posts or recent work
A swipeable row of your best reels, shoots or listings gives a browsing visitor something to explore without leaving your page. Being Wolf uses two rows: popular reels and recent posts.
12. A way to pay (India)
If you take payments by UPI, a payment button saves your customer typing your details. See how to take UPI payments from your Instagram bio.
What to leave out
- Links you do not want people to tap. If a link is not worth a visitor’s attention, it is not worth your page.
- Ten buttons that all look the same. A wall of identical buttons is hard to scan. Give the one that matters a big card.
- Vague labels. “Click here” and “Learn more” tell nobody anything. “Watch the latest video” and “Get the free guide” do.
- Numbers you cannot back up.
How many links can you add?
Instagram’s Help Center says you can add up to 5 websites to your profile, and that anyone, on or off Instagram, can see them. A link in bio page lets you put one address in your profile and keep everything else on the page. Our guide to adding a link to your Instagram bio has the steps, and how to make a link in bio page shows how to build the page.
Start from a page that is already laid out
You do not have to design this from scratch. Linkerzz has ready-made templates for real estate agents, photographers, coaches, freelancers, creators and restaurants. Each one starts with a big photo, your best link, and the blocks that fit that kind of work. Swap in your own details, delete what you do not need, and publish. It is free to start, and you do not need a card.
Frequently asked questions
What should I put in my link in bio?
Start with the one thing you most want a visitor to do, such as book, buy, watch or join your list. Then add your other profiles and one or two ways to learn more or get in touch.
How many links should a link in bio have?
Instagram's Help Center says you can add up to 5 websites to your profile. On a link in bio page you can have more, but a short page that leads with one clear action is easier to use on a phone.
Should I link to my website or to a link page?
If you have one clear goal and a good page for it, link straight to it. If you have several things to share, one link page lets you change what people see without editing your profile.
Can I show my follower numbers?
Yes, if the numbers are true and you can back them up. A small strip with your followers or years in business is a common way to build trust. Never use a number you cannot prove.
What is a good example of a link in bio?
The Being Wolf page below is one real example: a big photo, three follow buttons, a numbers strip, a latest video and two rows of popular posts, all on one page.
Official sources checked
The facts about other apps in this guide come from these pages, checked on November 3, 2026.
